Kill That Noise

A digital media platform covering breaking sports news, interviews, and in-depth commentary.

Role

Lead UX/UI Designer

Timeline

6 months (2023)

Tools

Figma, Illustrator, Canva, Notion, Google Drive, Later

Kill That Noise Homepage Image

Kill That Noise is a digital media platform delivering breaking sports news, interviews, and commentary. This project was all about elevating their visual identity and improving the user experience across web, mobile, and social media channels.

I joined the team as a UX/UI Designer, working closely with developers and the SEO team. My goal was to bring consistency to the brand, lead the visual redesign of the website, enhance the overall user experience, and support the content strategy with clean, functional design.

Understanding the
Platform

When I joined Kill That Noise, one of the first challenges was addressing the website’s structural and usability issues. Core functions like user login and the ‘Contact Us’ page were either broken or difficult to find, which significantly impacted user trust.

The site’s navigation was cluttered with too many tabs, inconsistent naming, and redundant or empty sections—making it hard for users to locate content. The Information Architecture needed a complete overhaul to create a cleaner, more intuitive experience.

Visually, the site lacked cohesion. Inconsistent styles, poor use of white space, and no clear design system weakened the brand’s credibility.

Together with SEO and development, I helped rebuild the content structure, fix core functionality, and lay the foundation for a modern, accessible, and editorially aligned redesign.

Design Contributions

This phase focused on creating clarity, consistency, and a bold visual identity across web, mobile, and social media.

Visual Design & Branding

I introduced a cohesive color palette and typography system that reflected the platform’s bold, energetic tone. We refined logo usage, defined brand elements, and created reusable components to ensure consistency sitewide.

Kill That Noise - Visual Design & Branding Branding Style Guide

UI Improvements

I redesigned key desktop and mobile pages to improve usability and responsiveness. The new layout made better use of white space, clarified content hierarchy, and added accessibility enhancements like better contrast and tap targets.

Kill That Noise - Website Prototype Desktop Animation Website Prototype (Desktop)
Kill That Noise - Sports Logo Library Sports Logo Library
Kill That Noise - Website Prototype Mobile Website Prototype (Mobile)

Asset Creation

To support editorial and marketing teams, I designed visual assets for daily use:

  • Social Media Templates — Reusable designs for promoting news, interviews, and game updates, helping unify the platform’s presence on Instagram and X (Twitter).
  • Branded Email Newsletters — Mobile-friendly layouts aligned with the new visual identity, making campaigns easier to build and more engaging.
Kill That Noise - Instagram Template
Kill That Noise - Newsletters Layout

Marketing &
Social Media

Beyond design, I helped manage and streamline KTN’s social content strategy. Using the templates I built, I scheduled and published posts on Later, aligned with editorial releases.

This process ensured the team could focus on creating quality content, while I maintained a cohesive and recognizable brand presence across platforms.

Wrapping Up

From redesigning the site structure to supporting day-to-day marketing, this project brought together UX strategy, visual design, and team collaboration. It was a fast-paced, hands-on experience that pushed my skills and made a visible impact on the brand.